Project Title: AI Image Generation and Ads creation for social Media
Project Overview :
This project focused on designing a visual identity and product concept for a new AI-powered smart doll line aimed at helping older adults cope with loneliness and isolation. The dolls—designed to mimic the personality, appearance, and vocal tone of an 8-year-old child—are equipped with AI features that can hold conversations, answer questions, and provide daily suggestions.
This project focused on designing a visual identity and product concept for a new AI-powered smart doll line aimed at helping older adults cope with loneliness and isolation. The dolls—designed to mimic the personality, appearance, and vocal tone of an 8-year-old child—are equipped with AI features that can hold conversations, answer questions, and provide daily suggestions.
I was responsible for generating doll concepts using Adobe Firefly, designing ads, creating motion flyers, and creating visual materials for promotional and branding purposes. The project timeline was 4 weeks, and tools used included Adobe Illustrator, Photoshop, and Adobe Firefly.
Problem & Goal:
The primary challenge was to design a product that would emotionally resonate with older adults while appearing friendly, non-intrusive, and comforting. The goal was to combat social isolation by creating a realistic, interactive companion.
The primary challenge was to design a product that would emotionally resonate with older adults while appearing friendly, non-intrusive, and comforting. The goal was to combat social isolation by creating a realistic, interactive companion.
The target audience included seniors living alone, especially those in retirement homes or undergoing post-care support. The intended impact was to offer emotional support, reduce feelings of loneliness, and encourage routine and cognitive engagement through conversation and AI assistance.
Final Design & Outcome:
The final deliverables included four AI-generated doll characters (male and female), complete with packaging mockups, social ad creatives, and concept decks.
Dolls featured neutral, comforting clothing and customizable accessories.
Mockups showed the product in use—sitting with elderly individuals in cozy, home settings. This visual identity aligned perfectly with the product’s empathetic purpose and stood out in its balance between technology and emotional warmth.
Research & Inspiration:
I began by researching emotional design principles in products for older adults and AI-integrated toys. Moodboards were created using references from childlike aesthetics, nostalgic color palettes, and soft form factors.
I began by researching emotional design principles in products for older adults and AI-integrated toys. Moodboards were created using references from childlike aesthetics, nostalgic color palettes, and soft form factors.
Color Palette: Sky Blue and dark blue
Typography: Libre baskerville and akzidenz grotesque
Competitor References: ElliQ, Joy For All Companion Pets
Process / Sketches
Initial Concept:
Created hand-drawn sketches of male and female child-like dolls with gentle facial features.
Created hand-drawn sketches of male and female child-like dolls with gentle facial features.
AI Generation: Used Adobe Firefly to generate base doll visuals mimicking an 8-year-old child—one male and one female—with diverse skin tones and soft, animated expressions.
Iterations: Adjusted doll features based on research feedback: added softer eyes, open expressions, and tactile textures (visually implied).
Mockups: Created designs and digital ad layouts showcasing the dolls in lifestyle settings with older adult figures.
Final Design & Outcome:
The final deliverables included four AI-generated doll characters (male and female), complete with packaging mockups, social ad creatives, and concept decks.
Dolls featured neutral, comforting clothing and customizable accessories.
Mockups showed the product in use—sitting with elderly individuals in cozy, home settings. This visual identity aligned perfectly with the product’s empathetic purpose and stood out in its balance between technology and emotional warmth.
Tools Used
Adobe Firefly (AI image generation)
Adobe Photoshop (Image cleanup and enhancement)
Adobe Illustrator (layout design)
Adobe After Effects: Motion Flyers
Adobe Firefly (AI image generation)
Adobe Photoshop (Image cleanup and enhancement)
Adobe Illustrator (layout design)
Adobe After Effects: Motion Flyers
Reflection:
This project pushed me to merge emotional storytelling with AI-powered innovation. I learned how to integrate visual design with compassionate UX thinking, especially when targeting a sensitive and specific audience like older adults.
This project pushed me to merge emotional storytelling with AI-powered innovation. I learned how to integrate visual design with compassionate UX thinking, especially when targeting a sensitive and specific audience like older adults.
